CV
From English studies to e-commerce: After my doctorate and study abroad semesters in Reading (UK) and Perth (Australia), I dedicated myself to digital commerce. Since 2001 I've supported companies as a consultant, worked at commercetools and most recently at Shopify, and alongside that written specialist books and taught at universities.
My common thread: technical depth with an eye for business. Bridging between techies and non-techies. Whether software selection, architecture or project support – I combine the craft of development with the perspective of retailers and platform providers.
Professional Experience
Shopify
January 2020 – February 2026
At Shopify I held various roles in technical partner management and technical enablement and onboarding. I was the point of contact for agencies and system integrators in the DACH region, the UK and Scandinavia.
commercetools
November 2015 – December 2019
As Industry Analyst I accompanied the market development of commercetools in Germany, the UK and Scandinavia and helped shape the then still emerging market for "headless" and "MACH" systems.
ShopTechBlog
Jan. 2006 – present
I started early on analysing and commenting on the development of e-commerce technologies, both in the form of blog articles and podcast episodes.
E-Commerce Consultant, Author & Speaker
January 2001 – present
Supporting companies with software selection and project execution
Education
The University of Western Australia
2000 – 2001
English Literature and Linguistics
University of Reading
1998 – 1999
English Literature and Linguistics
RWTH Aachen
1996 – 2005
Dr. phil., English Literature and Linguistics, Economics