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Dr. Roman Zenner Expert in e-commerce and agentic AI

Agentic AI

Roman Zenner

I bring agentic AI into businesses.

Since May 2026 I've been building Agentic Punks GmbH in Mannheim together with Joscha Krug. We advise and train teams on agentic AI and build agents that run in production.

European data sovereignty: EU hosting and clean data flows are a given.

Craft over buzzwords: AI is a tool. We draw a clear line between what works today and what is demo-ware.

Agentic Commerce

AI agents increasingly take over research, comparison and purchase. Which shops they find depends on data quality and protocols such as UCP, MCP, A2A and ACP. This is where 25 years of e-commerce meet agentic AI.

I gave the keynote on this topic at Print Matters 2026 in Budapest. I offer consulting for retailers through commerceCoach.